You only have 3 seconds to let your readers see your content and persuade them to continue reading your website. Fast loading website brings good customer experience, increases views, and most importantly improves SEO. Plus, Google and search sites have begun to penalize slow-loading websites by ranking them low on keyword search results. In this article, discover the most useful ways to improve your WordPress website performance and speed.
Often, website building beginners think their website is not too slow. But the big mistake is that popular browsers like Chrome or Firefox automatically “cache” the website on the computer and RAM to help the site load immediately when you return to the page next time. This means that for general users, who have never visited your website, their page loading speed will be completely different from yours.
The basis of website slowdown includes include Hosting issues, WordPress Configuration, Heavy Content, Plugins, and External Scripts.
If your hosting is not optimal, low configuration and multiple accounts on the same server can greatly affect website speed. Choosing a hosting service package and hosting provider plays a very important role in improving website performance. A good hosting provider like Bluehost or Siteground will be a good option for you.
When using Shared hosting platform, you also share resources on the server with many other customers. This means that if the remaining pages get a lot of traffic, the server performance will decrease and the website speed will slow down.
Install a cache plugin for WordPress
Pages on the WordPress platform are “dynamic”. This means that every time a person visits, a new website is created to reach the user. If your website has a lot of visits, the process of crawling, aggregating, and sending to readers will be much slower.
So a cache plugin for your WordPress website will be the optimal choice for you, helping to improve your website from 200% to 500%. This plugin will cache WordPress pages on the hard drive or faster RAM of the reader for each return.
Compress and optimize images
Visualizing a website’s essential content helps increase page engagement. However, if this image is not optimized, it will greatly affect the website speed. In fact, large images are the most common reason for website slowdowns for beginners.
Therefore, before uploading images to your website you should optimize the images for your website. The images are very large, and using compression tools can help you reduce the size of the image as you like.
Keep WordPress updated
WordPress is updated very often to add new functionality, fix bugs, and patch security holes. The same is true for both your theme and plugins to ensure this. You should always keep WordPress, themes, and plugins up to date with the latest versions. This makes your website faster, more stable, and even more secure.
Turn off comments
Comments are used when your website is in the form of blogs, frequently visited to communicate with readers. In cases like using WP to make a website for work, company, or do not have time to manage or reply to comments, you should turn off the commenting feature available in WordPress. You can disable this simple functionality by going to Settings >> Discussion, unchecking “Allow everyone to submit feedback on new posts”.
Using the Content Delivery Network (CDN)
In fact, users in different geographic locations will have completely different experiences. The geographical location of where your website’s server is located has an impact on the website speed resulting in different experiences of readers in different places. For example, if your website has servers located in the US, a customer visiting your website from the US will have faster access than a customer from Australia.
Using the Content Delivery Network (CDN) will make your website load faster for all users from anywhere. CDN is a network of servers located around the world. Each server will store static data on the website. Using a CDN, your visitors will be automatically directed and access your site from the server geographic closest to them.
Do not upload videos directly to WordPress
You should not upload videos to your WordPress site because videos are extremely bandwidth consuming. So, you should use an intermediary platform like Youtube, Vimeo, or Dailymotion to embed video to reduce bandwidth load.
Good Theme Selection
Choose a good theme with speed optimization. Many themes are very beautiful but slow. It’s best to choose simple themes and use high-quality plugins to get the features you need rather than using a theme stuffed with too many features.
Try a few of the tips above to help you optimize and speed up WordPress. Remember to check your website speed before and after the application to compare the difference.